The Florance > Launceston Boutique Hotel

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The Florance Hotel Launceston Corridors photo

The Florance Hotel Launceston Exterior photo

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Key details

About the Hotel

17 Brisbane Street Launceston Tasmania, Launceston, 7250

Across the road from City Park

Perfect

9.1

9.5

/10

4.0

4.8

Loved by The Florance guests

Comfortable rooms

Delicious breakfast

Friendly staff

Beautiful building

Convenient location

"Loved this authentic period building, beautifully decorated, luxuriously comfy bed with a cool conservatory for breakfast and/or lounging."

Beth from United Kingdom

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"The Florance is extremely well located, stylishly decorated and very comfortable."

Louisa B from Australia

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"The breakfast provided is next level."

Leigh from Australia

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4-Star Boutique Accommodation in Launceston

Location

The Florance is positioned within Launceston's arts precinct, just minutes from the Central Business District. Guests benefit from private parking, making access convenient. The hotel offers a prime setting to explore local attractions and cultural experiences.

Rooms

The hotel features 12 individual guest suites, all with a minimalist botanical theme and private ensuites. Guests can choose between views of the City Park or heritage architecture, and each suite delivers Tasmanian-made beds with a selection of luxury pillows. The superior King Suite offers remarkable views and a spacious layout for heightened comfort.

Dining

The Garden Deck serves as a space for guests to relax, with a locally-sourced picnic option from the nearby Harvest Market, available Saturday mornings. On-site dining includes offerings from Sweetbrew, known for its carefully calibrated coffee and vegetarian-friendly menu. Nearby options expand dining choices with regional food producers and markets.

Event Facilities

The Florance offers exclusive accommodation for small group functions, catering for up to 24 guests. The grand Victorian house ambiance creates an inviting setting for gatherings. All arrangements allow groups to fully engage and collaborate in a private environment.

Exploration & Activities

Launceston serves as an ideal base to access Northern Tasmania's attractions, from renowned vineyards to breathtaking national parks. The hotel supports guests in discovering local highlights, including markets and regional producers. Convenient walking access allows exploration of the city's cultural and culinary offerings.

Highlights

Location: Launceston arts precinct, minutes from CBD

Rooms: 12 individual guest suites with luxury beds

Dining: Picnic from Harvest Market, Sweetbrew on-site

Event Facilities: Exclusive for 24 guest functions

Must-do experiences

Try a gourmet pie at the Launceston Tramway for a local favorite.
Visit the Queen Victoria Museum and Art Gallery for cultural insights.
Stroll through the Design Tasmania gallery for unique local crafts.
Explore City Park's Japanese gardens for a peaceful retreat.
Sample award-winning cheeses at the local Harvest Market on Saturdays.

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.

Twin Room Private Bathroom
2 persons
18 sq. feet
2 Single beds
Air conditioning
Heating
room details
Queen Room
2 persons
20 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Deluxe Suite
2 persons
25 sq. feet
1 King-size bed
Air conditioning
Heating
room details

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Check Dates & Room Rates

See what's available for your travel dates

August 2026 - August 2027

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July 2027

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Check-in/ Check-out

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

Facilities: Perfect

9.2/10Review score

General

No smoking on site
Wi-Fi
Parking
VIP check-in/ -out
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
Security
Adults only
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Guest Parking

Electric kettle

Services

Housekeeping
Laundry

Facilities for people with disabilities

Toilet for disabled

Spa & Leisure

Garden area
Leisure/ TV room

Room features

Air conditioning
Heating
Soundproofed rooms
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Bathroom

Free toiletries
Sink

Self-catering

Electric kettle

Bedroom

Electric blankets

Media

Flat-screen TV

Room decor

Carpeted floor

The Florance Location

17 Brisbane Street Launceston Tasmania, Launceston, 7250

Explore Launceston

City Park

8 minutes' walk

Beautiful park featuring landscaped gardens, playgrounds, and the tranquil City Park Radio Museum.

Cataract Gorge Reserve

25 minutes walking

Stunning natural reserve with scenic trails, a chairlift, and abundant wildlife, perfect for a day of adventure.

Queen Victoria Museum and Art Gallery

8 minutes' walk

Rich history and art collection, including local artifacts and exciting exhibitions for diverse interests.

Launceston Tramway Museum

8 minutes' walk

Nostalgic museum showcasing Launceston's tramway history with captivating displays and vintage vehicles.

Cataract Gorge Hiking

25 minutes walking

Thrilling hiking trails offering stunning views, abundant wildlife, and picnic spots. Accessible year-round.

Wellness at Launceston Spa

10 minutes' drive

Relaxing spa services including massages and facials. A perfect retreat after a long day of sightseeing.

The Royal Oak Hotel

1 minute' walk

Casual atmosphere with hearty pub fare. Try the famous lamb shanks, perfect for families and friends.

Restaurant 13

3 minutes' walk

Modern Australian cuisine with seasonal ingredients. Reservations are recommended for an exquisite dining experience.

Hoong Fatt Chinese Restaurant

2 minutes' walk

Authentic Chinese dishes, including dumplings and stir-fries in a cozy, family-friendly setting.

Royal Theatre

12 minutes' walk

Vibrant venue hosting live music, film screenings, and theatre performances. Perfect for an enjoyable night out.

Junction Arts Festival

10 minutes' drive

Annual arts festival featuring local artists, musicians, and unique events, celebrating creativity in Launceston.

Getting around

City Centre
Launceston 10 min · 2700 ft
Airports
Launceston (LST) 24 min · 9.6 mi
Devonport (DPO) 134 min · 55.5 mi

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Property information and rules

Check-in

from 14:00-20:00

Check-out

from 05:00-10:00

Guest Parking

Private parking is possible on site for free.

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

At the hotel The Florance guests are invited to a full breakfast served for free.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are not allowed.

Number of rooms:

Guest Ratings & Reviews

Real Guest Experiences & Ratings

Review score

Based on 334 verified reviews

9.2 /10

Perfect

97 %

Recommend

Breakfast

8.8/10

Cleanliness

9.4/10

Comfort

9.5/10

Facilities

9.2/10

Free WiFi

9.5/10

Location

9.5/10

Paid Wi-Fi

9.0/10

Staff

9.6/10

Value for money

8.9/10

Pros

Easy check-in

Perfect location

Friendly staff

Relaxing environment

Cons

Sound proofing

Tricky arrival

Wrong room details

Fish-taste salt

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Questions of the users

About The Florance

Is there parking available for guests at the property?

14 November 2024

Yes, parking is available at the rear of the property for guests.

Is there an airport shuttle service that can pick me up upon arrival?

20 December 2024

Currently, there is no airport shuttle service; however, taxis, buses, and Ubers are readily available, with taxi fares typically around $35.

Could you share details about the breakfast offerings?

5 January 2025

Breakfast includes a selection of fresh fruits, yoghurt, muesli, toast, and eggs, along with beverages like tea, coffee, hot chocolate, and juice.

What bedding configurations are available at the hotel?

2 February 2025

Available bedding options include Queen and King beds, as well as Twin King singles.

Are vegan options available for breakfast?

18 March 2025

Yes, there are several vegan options available for breakfast upon request.

Is it possible to store luggage while I'm away on a hiking trip?

22 April 2025

Yes, luggage storage can be arranged for guests during their hikes or while they explore the area.

Are rooms equipped with air conditioning?

10 May 2025

All bedrooms and the Conservatory are equipped with air conditioning, providing a comfortable environment for guests.

Can I check in during the late hours if my flight arrives at that time?

15 June 2025

Late check-in is possible. Guests arriving at 1:30 am can check in at that hour.

Do any rooms feature private balconies for guests?

28 July 2025

Unfortunately, none of the rooms have balconies, but there is a shared upstairs balcony accessible from the hallway.

Is the hotel conveniently located near key attractions in the area?

30 August 2025

Absolutely! The Florance is situated within the Launceston arts precinct, allowing easy access to many iconic food, shopping, and cultural experiences, all within walking distance.